My website will be about a sewing. It will be an informative website to help the audience with free webinar videos, sewing patterns and sewing help and other helpful content. My decision for this type of website is that there are a few out there but a lot of their content has a fee. I think it would be more helpful and more appealing to a larger audience if the website had free content compared to paid content. To help with advertisement and content type, I decided to have the blog based around Australian advertisement and related content. This blog post will outline the intended audience, structure of the website, wireframes and metadata mix of the vocabulary used. The name of the website will be sewingaus.com.au
|Mostly females and some males||13 years +||1) Aimed at the audience intending to improve their sewing
2) Audience looking for free sewing content
|Low – high||Australia|
For the sewing website my intended audience will be primarily female. Although there are professional designers who are male, I find that a larger amount of females have sewing as a hobby compared to males. My audience age will range from 13 years and up. I find the website wouldn’t need an age limit as long as the person is competent enough at accessing the website for information. The demographics of the audience will be aimed at them intending to improve their sewing skills and the audience looking for free sewing content. The audience’s socio-economic background will range from low to high as I think the website will be appealing to anyone interested in sewing. However, someone from a high socio-economic background could most likely pay for their own sewing classes or use other websites that have paid content so the percentage of low-medium socio economic background users could be higher. The audience location will primarily be from Australia. This is to help with advertisement of the website to target the audience with related sewing advertisements around Australia.
The above blueprint demonstrates how users of the website would navigate through the pages. From navigating to the home page of the website the users will have 5 main options to choose from and a search option to aide their information finding of the website. The Patterns sub menu has its own search option so it searches only patterns, not the whole website. Sewingaus is hierarchical in structure, the website is organised into sections that would appeal to the audience of the website to find the content they are after.
The navigation bar shown in the image above displays how users would navigate through the website. The logo will act as a link to the homepage. The selected page’s parent the user is on will show as being highlighted, while the breadcrumbs under the navigation bar will show the user how they got to the page they are on. Each header on the navigation bar will have drop-down options for the user to choose from so they can decrease the number of their navigational clicks to get to the content they want.
I put together a number of wireframes to display what the pages would look like. A lot of the pages under each navigation bar header will look almost the same apart from the content. I wanted to keep consistency across all pages by having the same navigation options and the search input. I kept the advertisement in the same place on each page so the content wouldn’t get confused with the advertisements.
The homepage will feature a small amount of content so the audience isn’t overloaded with too much information. The homepage will feature the video of the week from the Webinars page. The homepage will have a small introduction of the website under the video content for users who are new to the page.
The Patterns page will display an image of the pattern item and a link to its .pdf download file. Each pattern page will be paginated to have a small amount of content on each page and to aide the amount of information display per page.
The Sewing Guide pages will follow a similar layout to the wireframe shown above. For example, the stitch types page will display an image of the stitch and have text next to it explaining the name of the stitch and what its used for. The Beginner Videos page will have the same layout but instead of the image place holders, it will have video place holders.
The Webinars page will display videos that are specific to a sewing technique or helpful information about an area of sewing. The Submit a Video page will have the same layout, but will have a form instead of video content.
The Events and Offers page will display advertisements, offers and promotions that are sewing related. Users can search by postcode for sewing events near them (craft fairs, workshops, etc.) and the search result will be displayed in a map and information provided below about the event description.
The FAQ page will display frequently asked questions about sewing in a list form. The above wireframe is a form for submitting a question that is currently not on the website.
The Search Results page will display items matching to the search query with a snapshot of the page, a link and information about the page. The Patterns search result will have the same layout.
|Clothing||Terms to describe articles of clothing||Skirt, Dress, Blouse, Pants, Jeans||High|
|Pattern Name||Name of patterns||Pencil Skirt, Bustle Skirt, Chinos||Medium|
|Audience||Users/visitors of the website||Beginners, amateur||Low|
|Tools||Tools needed for sewing||Scissors, machine, unpick, pins, needles, thread, bobbins.||Medium|
|Instructions Format||Instructions for patterns||Step-by-step, diagrams, videos.||Low|
|Guides||Guides for sewing||Step-by-step, diagrams, videos, images, FAQs.||Low|
|Stitch names||Different names of stitch types||Running stitch, baste, button, overlock, serge.||Medium|
Seen above is a table definition of vocabulary terms that could be used in finding information of the website. The website will use a standardised vocabulary so the users will not get confused in the different name definitions. This will ensure that the users can develop their skills without worrying about the different word terms. Below is a guide of terms that will be used to described the content and the variant terms which have the same meaning.
|Accepted Term||Variant Terms|
|Instructions||Guide, How-To, Step-by-step|
|Webinar||Online conference, Online event|
Click on the above image to see how sewing machines work.. cool right?